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16 June, 2014

Angry Birds Transformers Toys-To-Life Collaboration Announced

Never shy of a power team-up, Rovio and Hasbro are ganging up on the rest of the App Store in an upcoming super collaboration that's sure to be more than meets the eye. A, Angry Birds Transformers mobile game is planned, whereby Autobirds and Deceptihogs will go at it, but this is only a small part of the story.

Alongside the game will be a range of toys and they will be going the Skylanders magic trick - we're talking full toy-to-life capabilities. Hasbro will be releasing a range of Angry Birds related figurines that use Telepods technology to transport characters into the game world, bringing their unique powers with them. It's not clear at this stage whether the toys-to-life experience will be restricted to the new Angry Birds Transformers line, or be incorporated into the existing collaborations between the companies on Angry Birds Star Wars and Angry Birds Go! toys, or the upcoming Angry Birds Stella toys (and game) due in September.

“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today. People are going to love it!”

“Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our TELEPODS platform, for consumers to engage with the brand” said John Frascotti, Chief Marketing Officer at Hasbro. “We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience.”

Despite Nintendo recently joining the toys-to-life phenomenon and both Skylanders and Disney Infinity swimming in thousand dollar notes, this remains a surprising move. Will toys-to-life and mobile gaming work? We look forward to hearing more over the coming weeks.

    - Angry Birds Epic (read our review)
    - Angry Birds Go
    - Angry Birds HD
    - Angry Birds Seasons
    - Angry Birds Star Wars II
    - Angry Birds Stars Wars HD

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